![]() ![]() When you login to Google Analytics, you see the Audience Overview page first. When navigating through Google Analytics, know your AABCs. Conversions: This tab is where you can see details on any purchases made through your website, including revenue, transactions, etc.You’ll see which pages are working and which ones are not. Dive into how users are interacting with your site and their journey through your webpages. Behavior : The Behavior tab outlines the flow of traffic on your website.brings the most ticket buyers and learn where to concentrate your marketing efforts. You can find out which channel, Google, Facebook, email, Adwords, etc. Acquisition: Ever wonder how visitors get to your site? The Acquisition tab houses all of the data regarding how your website is acquiring traffic.What are their demographics? Where are they coming from geographically? Are they seeing your site from a mobile device or a desktop computer? All of this information lives here. Audience : The audience tab gives you an outlook of your web visitors and where they are coming from.The information that Google Analytics has at your fingertips is massive and can be overwhelming, so it is best to start with understanding the four overarching tabs. This data goes beyond tracking which ticket link was clicked the most. ![]() Now that your data is starting to populate, you can see website visits at the most basic level. You can check to see if you placed it correctly by installing the Google Chrome extension Google Tag Assistant.Īfter 24-48 hours, data will begin to populate in Google Analytics. We recommend placing this code in your footer (before the tag) so it is tracking all of your pages (the footer is on most pages). The HTML code under Website Tracking is the code that needs to be placed on your website.The Tracking ID is like your Google Analytics license plate for your website – know how to access this, as you’ll need it as you become more advanced with Google Analytics.You will see two things here – the Tracking ID (a number beginning with UA) and the Website Tracking Code (HTML code). To do this, go to the property column and click on “Tracking Info” and then click on “Tracking Code”. *Only Google based emails may be added to your account.Īfter creating your account, a tracking code needs to be added to your website to start tracking your website data. To add other users* to your Google Analytics account, you can click “User Management” in either the property column (only gives them access to the property / website) or the account column (gives them access to all websites associated with the account) depending on the level you want to assign each user. Your account is the overarching structure that holds your properties (websites that you are tracking) and you can see the data through the view column. Once you sign up, you will see three columns in your admin page: account, property, and view. Sign up for an account with a Google based email address (i.e.First things first: Set up your account.īefore we delve into Google Analytics, let’s go through the steps of creating an account. The Rockhouse Partners team will help you take the first steps to Google Analytics and give you tips on how use it for your next ticketing and marketing strategy. While Etix Analytics is integrated with Google Analtyics, it is important to know the terms and make sense of your web data. ![]() Google Analytics requires regular monitoring and an understanding of how to adjust your strategy around the data you’re tracking. However, Google Analytics does not replace your marketing strategy or sprinkle fairy dust to magically increase your ticket sales once you sign up. So you want to get started with Google Analytics? Google Analytics is a free web analytics service that can be an intimidating tool at first glance, but that data will help you drive decisions, segment customer profiles, and dig deep into marketing campaigns. ![]()
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